The launch of Coast Oxford Street culminated with an all-out glamorous VIP party as a seriously super stylish set graced our red carpet!

Fashion editors, super gorgeous models and style icons alike soaked up the fabulousness of our new flagship store and we were treated to an acoustic performance from the glamazonian Alesha Dixon who looked uber-glam in our Mindy Metallic Dress!

For a peek behind the scenes at our most stylish party yet, browse the star studded photos below!

Nicky Clarke stylists prep our models ready for the salon show…

Mel Sykes in the Tina Maxi Dress on the Coast Oxford Street Red Carpet

David Seaman and Frankie Poultney on the Coast Oxford Street Red Carpet 

Laura Whitmore on the Coast Oxford Street Red Carpet

Denise Van Outen filling her boots at Coast Oxford Street

Little Boots on the Coast Oxford Street Red Carpet

Ben Shephard and Kate Garraway on the Coast Oxford Street Red Carpet

Striking a pose in the Coast Oxford Street Salon Show…

Working the LBD glamour…

Finale at the Salon Show! All of these styles are available to buy from Coast Oxford Street now and will be on our website by the end of July! 

The gorgeous Alesha Dixon really did steal the show! With stripped back renditions of The Boy Does Nothing and Scandalous, Alesha took off her sky-scraping heels to dance around the stage like a true star!

Alesha Dixon in our stunning Mindy Metallic Dress

The VIP launch party was a truly momentous milestone for us, and Coast Oxford Street is now the No. 1 destination to find your perfect outfit for that special occasion!

Come and say hello to us at 270 Oxford Street!