Meet Madame Butterfly: Limited Edition Collection

In celebration of the launch of our latest Limited Edition collection, we introduce you to Coast designer Elie & the inspiration behind the range…

The new AW16 season is looming and Coast are setting the mood for their upcoming collection with their latest drop of Limited edition pieces; extra special, couture-inspired styles designed to have you feeling truly unique at your next event. Its opulent fabrics, delicate prints and understated silhouettes are sure to have you ready to enter autumn in style.

We talked to Coast’s designer Elie to discover the inspiration behind the range and how she’ll be styling her wardrobe next season…


What was the inspiration behind the Madame Butterfly collection?

The initial inspiration behind the range came from oriental designs and prints. The design team were blown away by the red carpet looks at the 2015 Met Gala, with its theme of China: Through the Looking Glass. Each look was inspired by Chinese imagery found across art, film and fashion, finished with accents of dreamy, wonderland-esque designs. We thought it was a beautiful theme to be a starting point for a couture-inspired limited edition collection.

Did you take catwalk trend inspiration for this collection?

The oriental trend was definitely apparent across the AW16 runways. Luxurious fabrics such as jacquard, velvet and furs were layered up against delicate Chinese silks and paintings to create high luxe wintery looks. Always striving to bring the runway to the high street, we reimagined the trend with Coast’s unique handwriting, serving up a helping of beautiful styles for autumn.


Describe the design process of the hand-painted prints

We always take our design inspiration from the outdoors, and discovered the starting point of our design at Kew Gardens in West London. One of the grounds’ conversatory is filled with opulent plants from the East, surrounded by bamboo and delicate botanicals. From sketches and photographs, we translated the designs into a print with a mix of hand-painted and digital elements – set against a colourful metallic jacquard, you have the pieces you see on the shelves!


What occasions would be perfect for these pieces?

We are imagining these pieces to create amazing winter wedding looks that are in need a luxurious statement.


What’s your favourite piece and why?

I love the Maisley jacquard dress, it’s feminine and fun! I’m planning on buying this ready for the Coast Christmas party…


Styling tip for AW16?

A faux fur scarf instantly adds glamour to any outfit! Style against our Limited Edition collection to truly nail the high street trend, layered up with luxurious velvets and lace.


What’s your favourite piece from the collection? Let us know on Twitter @coast_stores