Meet the Team: Resort Collection

To celebrate the launch of our Resort Collection, we spoke to our design team to discover the inspiration behind the range’s prints, designed exclusively for those perfect holiday pieces.  Meet Jo, our Junior Print Designer…

behind the scenes at coast, meet print designer jo
resort collection lookbook beaded top orange floral maxi dress

What are your favourite trends seen for this year’s Resort Collections on the runway?

A mix between beautiful placement florals and bold summer colours

What should people look for when putting together their Resort Wardrobe?

The colours for the season are rich dark reds, so mix brights with summer darks and highlights of metallic accessories. In terms of print look for bold, beautiful placement prints to compliment lightweight summer fabrics for relaxing in the sun are a must.

Resort collection, design behind the scenes, palm tree print coast

What was your main source of creative inspiration behind the prints for the Resort Collection?

We were inspired by exotic holidays in the sun, focusing on flora and fauna

What is the process behind designing the prints?

All prints in the resort collection have been lovingly created in house by the print team; we find inspiration everywhere, from flower shows and markets to holiday photos. With this pool of inspiration we‘ll then start painting and creating patterns and prints – following this, as a whole design team we decide which are the strongest prints and work with the garment shapes.

Resort collection lookbook black floral print maxi dress

What is your favourite print and why?

I would say the palm print – on the jumpsuit and trousers. For this print I used images of palm trees from my recent holiday to Greece and blurred, recoloured and repeated the motif to fade in and out of colour.

As a designer, what do you love most about designing prints in house?

I love the freedom of creating one-off prints, and working with the garment designers to create the best possible garment to go into stores. I enjoy the whole process, from the prints’ colour, fabric, layout of the design; all the way up to how I paint the print, the customer and her occasion are always at the forefront of my mind.

coast resort collection white floral print

What exciting print designs can we look forward to in SS16?

An abundance of hand paintings and bold photo-real florals – all exclusive to Coast!

Now you’re inspired, it’s time to shop the collection! Be jet set ready with our stunning pieces to take from your next getaway to the next…

Gully Coast Blogger