SS16: Meet Kim Elliot, Head of Design at Coast

To celebrate the launch of our SS16 collection, we are taking you behind the scenes to meet our Head of Design Kim. Find out her favourite pieces you can look forward to and the inspiration behind the range…

Kim Elliot Coast Head of Design discusses the inspiration behind the SS16 collection Kim Elliot Coast Head of Design discusses the inspiration behind the SS16 collection
Kim Elliot Coast Head of Design discusses the inspiration behind the SS16 collection

As Head of Design you oversee all the ranges Coast creates; where do you draw your inspiration from?

I look at everything for inspiration – honestly!  I see people in the street go by and it inspires me. When I take my daughter to museums I always spot something that draws my interest, and I love looking to vintage for ideas. I’m always looking on Instagram to see how women are styling their outfits too. When you are a designer you never stop being inspired by what’s around you.

What are your main responsibilities as Head of Design for Coast? 

Working as part of a fantastically creative design team, my job is to make sure we keep creating amazing product. I always aspire to drive innovation and excitement within our designs and keep the ranges moving forward. No pressure then!

We have just launched our SS16 collection; what would you say makes this range so unique?

I am really happy that we have created a range that is both beautiful and modern. The creative handwriting of Coast has evolved over the past few seasons and I love seeing the brand pushing new boundaries. This season we have new amazing prints and jacquards which have been hand painted by our designers! That is what gives us such a unique style.

When you are a designer you never stop being inspired by what’s around you.

Kim Elliot Coast Head of Design discusses the inspiration behind the SS16 collection

What main trends did you focus on when creating our SS16 collection? 

I try to focus on the main themes before designing a season and they usually start around a certain mood or shape. My biggest love this season is the trend for softer silhouettes, interesting layering and longer proportions. Look out for fabric mixing in our new season dresses, creating beautiful textured looks. Our separates are also emulating the trend with our easy to layer tops and skirts.

What is your one standout piece from the new SS16 range?

The Ameliana Skirt has to be my favourite piece from the collection. As 2016 marks our 20th anniversary year, we looked back into our archives to develop our Coast ICONS range (coming soon!). I love this piece as it is synonymous with the Coast heritage – creating amazing florals and always making a statement!

Looking for more inspiration for SS16? Discover our latest lookbook that captures the mood of the season with sneak peeks of what’s to come.

Hattie Coast Blogger

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