Just off Oxford Circus, a west end gallery was transformed into a summery landscape for the British press to experience what will be in store for next season at Coast.With our SS16 look book in hand, the country’s top fashion editors, stylists and bloggers were taken on a tour through what our season had to offer. The crowds were greeted by vast ensembles of mannequins gracing Coast’s upcoming designs, creating instant anticipation for the sunny months to arrive.
The guests toured the season’s collection through irresistibly ‘touch-me rails’ and shimmering plinths boasting the upcoming jewellery, shoes & accessories. The exclusive insight highlighted the key themes of Coast’s Spring Summer plans – Graphic stripes, hyper blooms, botanical motifs and delicate, ultra feminine designs.
‘It just feels like spring walking in here! What a great burst of colour!’
- Emma Akbariean, Senior Fashion Writer at The Independent,
A dedicated alcove unveiled Coast’s very first Resort Collection, due to hit stores in January. The highly anticipated collection was designed especially for early spring retreats abroad, finished in flowing fabrics and striking statement prints.
‘I love the Icon capsule collection - the full skirts have become a signature for Coast and the redeveloped Hyper Bloom is gorgeous!’ - Jill Wanless, Deputy Editor at Hello Fashion Monthly
The finale of the new collection tour presented Coast’s ICON collection. The new range showcases the distinctive style of Coast, landing in stores next year in celebration of our 20th birthday. Each piece is designed to represent the Coast aesthetic, with beautiful prints, intricate embroidery and luxurious fabrication.