SS16 Press Day Preview

Coast’s winter blues were melted away as it previewed its gorgeous SS16 collection with an exclusive press day.

coast ss16 press day front window display coast ss16 press day red detail rail

Just off Oxford Circus, a west end gallery was transformed into a summery landscape for the British press to experience what will be in store for next season at Coast.With our SS16 look book in hand, the country’s top fashion editors, stylists and bloggers were taken on a tour through what our season had to offer. The crowds were greeted by vast ensembles of mannequins gracing Coast’s upcoming designs, creating instant anticipation for the sunny months to arrive.

coast ss16 press day sequin mannequins coast ss16 press day jacquard detail

The guests toured the season’s collection through irresistibly ‘touch-me rails’ and shimmering plinths boasting the upcoming jewellery, shoes & accessories. The exclusive insight highlighted the key themes of Coast’s Spring Summer plans – Graphic stripes, hyper blooms, botanical motifs and delicate, ultra feminine designs.

‘It just feels like spring walking in here! What a great burst of colour!’
- Emma Akbariean, Senior Fashion Writer at The Independent,

coast ss16 press day sequin detail coast ss16 press day jewllery

A dedicated alcove unveiled Coast’s very first Resort Collection, due to hit stores in January. The highly anticipated collection was designed especially for early spring retreats abroad, finished in flowing fabrics and striking statement prints.


coast ss16 press day resort 2016 collection coast ss16 press day red dress floral clutch

‘I love the Icon capsule collection - the full skirts have become a signature for Coast and the redeveloped Hyper Bloom is gorgeous!’ - Jill Wanless, Deputy Editor at Hello Fashion Monthly

The finale of the new collection tour presented Coast’s ICON collection. The new range showcases the distinctive style of Coast, landing in stores next year in celebration of our 20th birthday. Each piece is designed to represent the Coast aesthetic, with beautiful prints, intricate embroidery and luxurious fabrication.

coast ss16 press day icons collection 2016 coast ss16 press day stripe detail

The exciting press day certainly has us dreaming of the summer sun again – but until then, we’ll be surely anticipating our favourite styles spotted at the preview and begin to start our summer wish list early.

Becky Coast Blogger