• Mrs. Meade (left) and Mrs McClure wearing identical fur jackets, waiting for a train to Ascot.   (Photo by Fox Photos/Getty Images)

    A History of Race Day Fashion

    Dressing up for the races has been a summertime British tradition for over one hundred years. A much awaited occasion for ladies to demonstrate sartorial prowess; mastering the balance between race course etiquette and being on trend is crucial to getting the look just right.

    From hem-lines to hat sizes there are certain style rules that must be adhered to. Royal Ascot generally tends to be the most formal of all the Race days, with the strictest rules – ladies have donned their finest dresses and hats for the royal occasion for years, inspired to create standout, celebratory outfits.

    We’ve looked back at the colourful history of race day fashion for some style inspiration for the season…

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    Mums of the Moment

    The countdown to Mother’s Day is fast approaching and the Coast team are picking the flowers & writing the cards, ready to spoil the most important women in their lives. To have ourselves set for Sunday 6th March, we look back on our favourite fashion moments of 2015, seen on the nation’s most stylish mums.

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