The Print of the Season

Introducing our summer season Athens print, inspired straight from the catwalk and designed exclusively in house. Modernised for summer with its mono-neon contrast, the Athens print was made for standout, statement styling.

Its hand-painted design was created in our studios, with its floral motif influenced by the British garden landscape. The hyper bloom print is delicately created with abstract watercolour strokes, set in asymmetric placements for a unique take on summer prints.

Discover our Athens print on our Ursula dress, famously seen on our Summer Icon Alessandra Ambrosio throughout the season. Its V-neck silhouette, wrap pleated form and high low shape come together to create a structured yet feminine silhouette, perfect for a fun wedding guest look.

To take the print into your everyday styling, opt for our wrap skirt version with bold black piping. Translated into a cooler colour palette, the delicate floral print is set against blues and greys in an elegant jumpsuit too, finished with a form-fitting silhouette of silk.

We love seeing how you’ve been styling our Athens print this summer! Our Ursula dress has been a wedding guest favourite with customers spotted at country manors & seaside ceremonies. The dress is easy to style whilst making striking impact – simply pair with monochrome accessories to let the print do the talking!

Have you been wearing our Athens print pieces this season? We want to see your style! Upload your photos on Instagram or Twitter with hashtag #MyCoastStyle for the chance to win £250 each month!

Hollie Coast Blogger